Dodo Babies
This Amazon brand was originally founded by Israeli parents and means “beloved babies” in Hebrew. With diminishing sales in a tough marketplace, we jolted new life into the brand with a comprehensive brand package including: new, differentiated branding as well as product and packaging designs to reach a trend-affluent target audience.
WHAT WE DID:
Branding
Photography
Pattern Design
Packaging Design
Messaging
Strategic Consulting
Target Audience Strategy
What We Did
Strategy
Search for baby blankets on Amazon and you’ll find a plethora of options, but none quite like this. We saw the potential & white space for Dodo Babies new branding.
Pattern Design
We created new patterns that were not only used as part of the branding package, but also for product mock-ups for bibs, blankets, baby teethers & more.
Amazon Content
The branding package included layouts for Amazon storefronts, A+ content and listing graphics. Sadly, it’s never been used due to an acquisition.
All work shown is property of Cap Hill Brands.
