Powerstone Pumice
Hello, non-toxic, minimalistic cleaning brand of our dreams. This was such a fun brand to bring to life! It’s original branding was bold, heavy and saturated - we softend the branding significantly and leaned into a natural, fresh aesthetic to really hit home how safe, satisifying and easy-to-use this non-toxic cleaning pumice stick really is.
WHAT WE DID:
Branding
Photography
Packaging Design
Messaging
Strategic Consulting
Holiday Campaigns
What We Did
Color Strategy
We researched, and tested, and ultimately created a color palette that exemplifies the best features of the product and resonates with the ideal customer.
Branding
Part of our rebranding work for this brand was transitioning the name change from Powerhouse Pumice to Powerstone Pumice. Changing the brand name isn’t easy, let our experts help!
Packaging Design
Perhaps the most satisfying part of a rebrand launch is seeing the branding come to life on new packaging! It’s the cherry on the top for us, but is the magic that creates a repeat customer.
All work shown is property of Cap Hill Brands.