Friday 7Care
These noise-cancelling earmuffs are a new-parent favorite for Amazon baby registries. The brand came to us with dated, mismatched branding seeking a new look and design strategy to help them soar on Amazon and open doors for wholesale too. We kept the branding playful, colorful and gifting-inspired, with a primary focus and message focused on safety. We love this happy, baby brand!
WHAT WE DID:
Branding
Photography
Target Audience Strategy
Messaging
Strategic Consulting
Packaging Design
![Screen Shot 2024-02-06 at 1.52.18 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/541cbd63-2989-47fd-8a61-0ac37ad811d8/Screen+Shot+2024-02-06+at+1.52.18+PM.png)
![Screen Shot 2024-02-06 at 1.51.02 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/f35a0885-f9ee-4c56-8141-645e9396151f/Screen+Shot+2024-02-06+at+1.51.02+PM.png)
![Screenshot 2024-01-31 at 6.57.13 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/5dbb3e86-8487-42b7-b928-9a7f54929549/Screenshot+2024-01-31+at+6.57.13+PM.png)
![Screen Shot 2024-02-06 at 1.51.21 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/6a63335a-cedc-45e4-b992-a13eb376a992/Screen+Shot+2024-02-06+at+1.51.21+PM.png)
![Screenshot 2024-01-31 at 6.58.02 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/0abaf144-b349-45a8-9c6e-171e7e5e4b3c/Screenshot+2024-01-31+at+6.58.02+PM.png)
![Screenshot 2024-01-31 at 6.57.40 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/ffdb84bb-9f3f-43c8-aa8a-f013ff20db58/Screenshot+2024-01-31+at+6.57.40+PM.png)
![Screenshot 2024-01-31 at 6.57.22 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/b7d8e87e-72f3-490c-a0d0-15e25502f971/Screenshot+2024-01-31+at+6.57.22+PM.png)
![Screen Shot 2024-02-06 at 1.50.26 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/dbabf785-861b-4712-8c03-2e704ad1d6eb/Screen+Shot+2024-02-06+at+1.50.26+PM.png)
![Screenshot 2024-01-31 at 6.58.37 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/28a81f27-450d-4861-932c-4cff01d905b1/Screenshot+2024-01-31+at+6.58.37+PM.png)
![Screen Shot 2024-02-06 at 1.55.01 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/a204e81c-fd8c-4a96-9979-3a827189e972/Screen+Shot+2024-02-06+at+1.55.01+PM.png)
![Screenshot 2024-01-31 at 6.58.46 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/ff2f4193-7a64-41d6-9dab-e6794e5271c1/Screenshot+2024-01-31+at+6.58.46+PM.png)
![Screen Shot 2024-02-06 at 1.53.30 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/c9e0485f-977b-43b3-83b5-403486907ad5/Screen+Shot+2024-02-06+at+1.53.30+PM.png)
![Screen Shot 2024-02-06 at 1.51.35 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/73b0296b-f842-4806-864a-5e48c0fb3b42/Screen+Shot+2024-02-06+at+1.51.35+PM.png)
![Screen Shot 2024-02-06 at 1.54.33 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/f7391bf4-6499-41aa-a65c-4354aeda8c7d/Screen+Shot+2024-02-06+at+1.54.33+PM.png)
![Screenshot 2024-01-31 at 6.58.26 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/4e428019-34e3-4397-a98d-299d490505f5/Screenshot+2024-01-31+at+6.58.26+PM.png)
![Screen Shot 2024-02-06 at 1.56.23 PM.png](https://images.squarespace-cdn.com/content/v1/642ee34eb8c31b7d0dcaab5d/f1dd394f-8df2-4e9d-a047-8687b9fca09e/Screen+Shot+2024-02-06+at+1.56.23+PM.png)
What We Did
Brand Storytelling
From copy, to design, to photography, we weaved a key message of safety into every aspect of the brand voice, content development and design strategy.
Amazon Content
We’re firm believers that a great Amazon storefront not only converts customers, but creates enthusiastic buyers. Go check it out, we still love how this one turned out.
Illustration
Our design team used hand-drawn balloons, clouds and frames to bring the playful, baby-friendly aesthetic to life. It’s all original art - which makes your brand stand out!
All work shown is property of Cap Hill Brands.