CozyWay®
Known for it’s high-quality, but affordable, kids & baby socks CozyWay has been a family favorite on Amazon for years. The brand came to us with diminishing marketshare thanks to new, emerging competitors and limited branding in place. We knew a style-forward brand overhaul would help not only win back customers, but also position CozyWay for wholesale & e-commerce channel expansion.
WHAT WE DID:
Branding
Photography
Brand Arcitechture
Messaging
Strategic Consulting
Social Media Templates
Target Audience Strategy
What We Did
Branding
A fashionable, but trend-resistant brand overhaul with new logos, colors and pattern design.
Photography
Blending photography styles created a coordinating high-style, family-friendly aesthetic - an ideal vibe.
Brand Architecture
With thousands of SKUs and limited organization, we sorted & simplified products into a new product structure.
All work shown is property of Cap Hill Brands.
Amazon Soars
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Wtih increasing competition for everyday, affordable items on Amazon (and beyond) elevated design is key to converting customers.
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Customers are smart, they can spot photoshopped listing images in a second. Investing in timeless photography speaks volumes and earns loyal, repeat buyers in your ideal target market.
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Organizing and making your products accessible to customers is just as important as how & which products you show them. Simplify, organize & make it easy to shop!
